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Privacy Policy

1. Introduction

Welcome to Human Music Marketing (humanmusicmarketing.com). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or engage with our music marketing services, in compliance with the General Data Protection Regulation (GDPR) and applicable Belgian data protection laws.

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Data Controller: Robbe Ghysen (Altered Music)

Bocholt, Limburg, Belgium

Email: info@alteredmusic.be

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Effective date: 25 October 2026 

2. The Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity & Contact Data: Name, email address, phone number, billing address, and artist/business details provided when inquiring about or contracting our services.

  • Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system, and platform used to access this website.

  • Usage & Campaign Data: Information about how you use our website, as well as data generated through digital ad campaigns, playlist pitching, and streaming analytics (including conversion tracking data).

  • Marketing & Communications Data: Your preferences in receiving marketing from us and your communication preferences.

3. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we use your personal data in the following circumstances:

  • Service Delivery: To manage our client relationship, execute digital ad campaigns, playlist pitching, and release strategies.

  • Data Matching & Conversion Tracking: To optimize marketing efforts, we utilize conversion tracking and data matching techniques (e.g., custom audiences on advertising platforms) to measure campaign effectiveness and target relevant audiences.

  • Website Analytics: To improve our website, services, marketing, and customer experiences using analytics tools.

  • Accounting & Administration: To process payments, manage invoicing, and comply with legal or tax obligations.

4. Legal Basis for Processing (GDPR)

Under the GDPR, the lawful bases we rely on for processing this information are:

  • Contractual Necessity: To perform the music marketing and campaign management services you have hired us for.

  • Legitimate Interests: For running our business, ensuring network security, and executing direct marketing (provided your fundamental rights do not override these interests).

  • Consent: When utilizing non-essential cookies, tracking pixels, or sending promotional newsletters. You may withdraw your consent at any time.

  • Legal Obligation: To comply with Belgian tax, accounting, and business registry regulations.

5. Third-Party Disclosures

We do not sell your personal data. However, we may share your data with trusted third parties to facilitate our services, including:

  • Advertising & Analytics Platforms: Platforms such as Meta (Facebook/Instagram), Google Analytics, Google Ads, and Spotify (for conversion tracking, pixel data, and ad campaign management).

  • Service Providers & Curators: Cloud storage providers, project management tools, accounting software, and third-party outsourced service providers, such as independent playlist curators, necessary to operate the business and execute our marketing strategies.

  • Professional Advisers & Authorities: Lawyers, bankers, auditors, and regulatory bodies (e.g., the Belgian tax authorities) when legally required.

6. Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar tracking technologies to distinguish you from other users, provide a better browsing experience, and analyze site traffic. Because our services heavily involve conversion tracking and ad campaign management, we use third-party marketing pixels to measure the success of our campaigns. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.

7. Data Security and Retention

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements (typically 7 years for financial records in Belgium).

8. Your Legal Rights

Under European data protection laws, you have rights in relation to your personal data, including the right to:

  • Request access to your personal data.

  • Request correction of the personal data that we hold about you.

  • Request erasure of your personal data.

  • Object to processing of your personal data (especially for direct marketing).

  • Request restriction of processing your personal data.

  • Request transfer of your personal data (Data Portability).

  • Right to withdraw consent at any time.

To exercise any of these rights, please contact us using the email address provided above. If you feel that your data has not been handled correctly, you also have the right to lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit).

9. Updates to this Policy

We keep our privacy policy under regular review. This version was last updated on October 25, 2026. Please check back frequently to see any updates or changes.

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